Brand
Brand guidelines
A reference for the visual identity of Nuoxera. Use these guidelines to ensure consistency across all touchpoints.
Logo
The Nuoxera wordmark is the primary brand identifier. It should always appear clearly and with adequate spacing.
Logomark
The "X" logomark can be used as a standalone brand element — for favicons, avatars, and compact brand placements.
The primary logomark color is Electric Blue (#0000DB). White is used on dark backgrounds.
Typography
Two cuts of one family. Macan carries everything that is read; Macan Stencil is reserved for the hero word-blocks.
Text and headings
Macan
All headings, body text, UI and supporting copy. Medium for reading, Bold for headings and emphasis.
Medium 500
Bold 700
Display
Macan Stencil
Only inside the hero word-blocks, one word or phrase per block. Never for headings, labels or body text, and never next to the logo.
Bold 700
Color Palette
Black on white, with Electric Blue as the one signal. Pink and Sage are held in reserve and appear rarely.
White
#FFFFFF
Electric Blue
#0000DB
Pink
#FF8DB8
Sage
#9EABA2
Black
#000000
Color Proportions
The intended proportional use of each color across brand materials. White should always dominate, with blue as the lead accent.
Brand Pattern
The brand pattern is a dynamic composition of rounded rectangles, squares, and circles. It creates rhythm and visual texture while reinforcing the geometric nature of the brand.
Light variant
Dark variant
Assets
Download the official logo files for use in print and digital materials.
