Brand Guidelines
A reference for the visual identity of Nuoxera. Use these guidelines to ensure consistency across all touchpoints.
Logo
The Nuoxera wordmark is the primary brand identifier. It should always appear clearly and with adequate spacing.
Logomark
The "X" logomark can be used as a standalone brand element — for favicons, avatars, and compact brand placements.
The primary logomark color is Electric Blue (#0000DB). White is used on dark backgrounds.
Typography
We use two typefaces from the Macan family, each serving a distinct role in the visual hierarchy.
Headings
Macan Stencil
Used for headlines, section titles, and display type.
Regular 400
Medium 500
Semibold 600
Bold 700
Extrabold 800
Body
Macan
Used for body text, UI elements, and supporting copy.
Light 300
Regular 400
Medium 500
Semibold 600
Bold 700
Color Palette
Our palette is built around five core colors. White dominates as the base, with Electric Blue as the primary accent.
White
#FFFFFF
Electric Blue
#0000DB
Pink
#FF8DB8
Sage
#9EABA2
Black
#000000
Color Proportions
The intended proportional use of each color across brand materials. White should always dominate, with blue as the lead accent.
Brand Pattern
The brand pattern is a dynamic composition of rounded rectangles, squares, and circles. It creates rhythm and visual texture while reinforcing the geometric nature of the brand.
Light variant
Dark variant
Assets
Download the official logo files for use in print and digital materials.
